As a Senior Writer and Publications Manager for Parallel Strategies Advertising Agency in Calgary, Donna was asked to team up with designer Michelle Clayton to create a brochure and media sheets for Canadian Pacific Railway’s launch on the New York Stock Exchange. Donna lent her expertise in media relations and journalism, and worked closely with Michelle to meld content and graphics for a showstopping piece.
Other work for CPR included promotional content for the Holiday Train, recruitment advertising, content for Intermodal, Logistics, Border Services, Community Relations, Investor Relations and rewriting the entire CPR external website.
What we did
Writing / Branding / Website / Media Relations